Karen D’Attanasio of Needham, Massachusetts has extensive experience in corporate brand management and client-facing communications. Conversant in digital strategy and design, she held responsibilities as a consultant and as vice president of marketing communications with Morgan Stanley. A core focus for Karen D’Attanasio was managing all aspects of the unified company after Smith Barney and Morgan Stanley undertook a joint venture.

The cross-functional team Karen D’Attanasio led created a firmwide branding platform that combined intranet content and information architecture, while presenting a compelling visual design style. Among her accomplishments was producing a short film that highlighted the insights of colleagues and clients within a post-integration environment. She was among 11 employees recognized by senior leadership for creativity in bringing new ideas to the company as the 2011 Innovation Champion.

Karen D’Attanasio also has extensive experience as a freelance writer and worked with HNW, Inc., in developing compelling wealth management materials that broke down complex financial topics for a high-net-worth audience. She has composed travel guides and seasonal features for FoodNetwork.com and developed dynamic online content, including a weekly newsletter covering food and drink trends.

Karen D’Attanasio